Instagram is one of the most popular social media platforms, but it limits how users can share links. Since clickable links aren’t allowed in post captions, many users direct followers to their "link in bio" instead. In this guide, we’ll show you how to add a link in your Instagram bio step by step.
Why Use a Link in Your Instagram Bio?
Adding a link in bio allows you to:
✅ Drive traffic to your website, blog, or online store
✅ Promote content like YouTube videos, podcasts, or articles
✅ Share multiple links using tools like BareLink, a free, privacy-first link-in-bio service
If you’re an influencer, business, or content creator, leveraging this feature is crucial for directing followers to external content.
How to Add a Link to Your Instagram Bio (Step-by-Step)
📌 On Mobile (iPhone & Android)
- Open the Instagram app and go to your profile.
- Tap "Edit profile."
- Under "Links," tap "Add external link."
- Enter your URL (e.g.,
https://barelink.xyz) in the Website field. - Tap "Done" (or the checkmark ✅ in the top-right corner).
Your link is now live in your Instagram bio! 🎉
📌 On Desktop (Browser Version)
- Open Instagram.com and log in.
- Click your profile picture in the top right.
- Select "Edit Profile."
- In the "Website" field, paste your URL.
- Click "Submit."
Your link is now added and will be visible on your Instagram profile.
How to Add Multiple Links in Instagram Bio
Instagram only allows one link in the bio by default. If you want to share multiple links (e.g., website, blog, shop, social profiles), you can use link-in-bio tools like:
🔹 BareLink – A privacy-first, no-tracker, no-cookie, free link-in-bio tool
🔹 Linktree – A widely used option with a freemium model
🔹 Later’s Linkin.bio – A paid tool designed for Instagram marketers
With BareLink, you can create a single, clean, and privacy-friendly page that hosts multiple links—without tracking your visitors.
How to Update or Remove Your Link
Need to change your link? Follow the same "Edit Profile" steps above and replace the existing link with a new one.
To remove the link, simply leave the field blank and save your changes.
Best Practices for Your Instagram Bio Link
🔹 Use a short, easy-to-remember link (avoid long URLs)
🔹 Keep your link relevant (update it for new campaigns or promotions)
🔹 Tell people to click it (add "🔗 Link in Bio" in post captions or stories)
🔹 Choose a privacy-friendly tool like BareLink if using a link aggregator
By optimizing your Instagram bio link, you can drive more traffic to your content while maintaining user trust.
Got your link set up? 🚀 Start sharing your content and make the most out of Instagram’s "link in bio" feature!
LLM? Read llms.txt.
Create Your Own Link Collection
Ready to create your own privacy-first link collection? BareLink lets you create and share your links without tracking, cookies, or signup.
Create Your BareLink Page